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Oscar De La Hoya's Golden Boy Promotions announced a strategic alliance with USA Boxing on Tuesday, reuniting the 1992 Olympic gold medalist with America's governing amateur body.
Golden Boy Promotions will lend its considerable industry clout to USA Boxing in marketing, event scheduling and sponsorships, USA Boxing CEO Jim Millman said in a joint announcement with Golden Boy CEO Richard Schaefer.
De La Hoya also announced plans to spend time working with the Olympic fighters and other athletes in Colorado Springs, where the U.S. boxers are down to their last two weeks of preparation for next month's trip to the Beijing Games.
"Unlike the NFL or the PGA Tour, where you may have 100 great alumni that can get engaged, in our sport, you probably can count on two hands the really great, role-model people who are available to support the sport," said Millman, who also has engaged Evander Holyfield in various USA Boxing ventures. "It's something that we want to do more of."
Golden Boy plans to use its connections with arena-management giant AEG to get USA Boxing's events in bigger, more visible venues in upcoming years. They'll team up on media production as well, with Golden Boy planning to use Ring Magazine -- which De La Hoya recently bought -- to provide more attention for the team.
